Tissue paper is a lightweight, soft and thin paper that is used for a wide range of applications such as cleaning, wiping, drying, and packaging. The texture and absorbent quality of tissue paper make it suitable for personal hygiene, medical applications, and even for art and craft projects. Tissue paper is available in various forms such as facial tissue, toilet tissue, napkins, paper towels, and specialty papers like crepe paper and gift wrapping paper. The demand for these different types of tissue papers has been fueled by changing lifestyles, rising health awareness, and an increasing preference for hygiene and cleanliness.
Technological Advancements in the Manufacturing Process
As the demand for tissue paper continues to rise, the tissue paper industry has been quick to respond with innovative advancements in the manufacturing process. These technological improvements have resulted in significant improvements in the quality and cost-effectiveness of tissue paper products.
One key area of improvement has been in the use of automation in the manufacturing process. Modern production lines now incorporate highly automated systems that minimize the need for manual labor and reduce the risk of human error. These systems ensure consistency in product quality, increase production speeds and significantly lower manufacturing costs.
Another major advancement has been the development of specialized equipment that allows for the creation of more diverse and high-quality tissue paper products. For example, manufacturers are now able to create tissue paper with a wide range of textures, thicknesses, and designs to suit a variety of customer preferences and needs.
These advancements in technology have made the tissue paper industry more profitable and competitive than ever before. Investors interested in getting involved in the tissue paper business should be encouraged by the industry's commitment to innovation and advancement. As long as the demand for tissue paper remains high, the industry will continue to invest in research and development to keep up with the latest technological trends and stay ahead of the competition.
Indian Market Outlook
The Indian tissue paper market is expected to continue growing at a steady pace in the coming years. The market size is projected to reach USD 7.56 billion by 2027, with a CAGR of 7.7% from 2020 to 2027. This growth can be attributed to the increasing adoption of tissue paper products in both residential and commercial sectors. Additionally, the Indian government's initiatives to promote cleanliness and sanitation, such as the Swachh Bharat Abhiyan (Clean India Mission), have further fueled the demand for tissue paper products. These initiatives have created awareness about the importance of maintaining personal hygiene and cleanliness, driving the demand for facial tissues, toilet tissues, and other tissue paper products. The tissue paper industry in India is poised for continued growth, driven by changing consumer preferences, government initiatives, and technological advancements. Investors and businesses looking to enter the Indian market have ample opportunities to tap into the growing demand for tissue paper products and contribute to the industry's expansion.
Global Market Outlook
The global tissue paper market size was valued at USD 20.86 billion in 2021 and is expected to expand at a compound annual growth rate (CAGR) of 3.3% from 2022 to 2028. This is attributable to the rising responsiveness to hygiene and cleanliness. Also, the growing awareness about sanitation and personal care is likely to boost the market demand. Increasing government initiatives regarding the development of environment-friendly and green sustainable consumer products are anticipated to drive the demand for biodegradable tissue paper products. Paper tissues (made from pulp) product type segment contributed a share of more than 40% in 2021 due to its increasing demand. The rising utilization of paper tissues for the general purposes of cleanliness at home is expected to drive the growth of the paper tissue product type segment during the forecast period. The Asia Pacific holds the majority of industry share of over 30% in 2021 owing to the majority of tissue paper utilization done in the region. Furthermore, the rising disposable income of the middle-class population and changing lifestyles in developing countries are propelling the growth of this market. The growing demand for facial tissues and wet wipes among millennials in this region is also expected to drive the growth of this market in the coming years. Also, an increasing chain of hotels and restaurants is propelling the growth of this market as paper tissues are widely utilized during the serving of food in hotels.
Conclusion
The tissue paper industry is highly fragmented, which means there is plenty of opportunity for new players to enter the market and carve out their niche. With the right investment and marketing strategy, there is a great chance for new businesses to grow and thrive in this industry.
Key Players
· Procter & Gamble (Cascade)
· Kimberly - Clark
· Essity
· Kirkland Signature (Costco)
· Georgia- Pacific
· Solaris Paper
· Seventh Generation
· Charmin Paper
· Angel Soft
· Naturelle
